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Wimborne Christmas Advert “Better than John Lewis”!

Wimborne Minster BID has outdone itself with this years’ Christmas advert.

The team at Wimborne BID has been making a Christmas advert for six years to promote the town. This years’, which was released on 2nd December to coincide with Small Business Saturday, is thought by many to be the best yet!

The short film features an 8-year old boy, who asks his parents to buy specific presents for Christmas, providing them with a hand-drawn map of Wimborne. The parents dutifully purchase the gifts, even though some of them seem a little incongruous with the sort of thing their son normally likes. We won’t ruin the ending, but it will warm your heart and brighten your day!

BID Chair, Fiona Harwood, said, “The annual Christmas advert that the BID funds has become a bit of a tradition now. Christmas is such an important time for businesses and the advert is a great way to showcase what the town has to offer. This one really seems to have captured people’s hearts.”

The film was made by Gray Creative Agency, who has been working with Wimborne BID on each of the six Christmas adverts. Justin Gray at the company said “we love working in Wimborne and the BID are just great at letting us play with creative ideas.”

The advert was truly a local project – the inside of the family home was filmed at Living Interiors on the High Street, and most of the cast were Wimborne residents. The star of the show was 8-year old Hugo – whose parents, Wes and Alessandra, run Piccolo Mondo Pizzeria. Hugo said he “wouldn’t do it every day as it was very tiring but if you wanted me to again I would do it”.

The film was posted on Facebook and Instagram and has been watched more than 22,000 times, with comments including “”this is brilliant, John Lewis has competition for the best Christmas advert!” and “Great job Wimborne Minster BID!”